Sydney 22 September 2011
Melbourne 23 September 2011

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Sydney

Social media is now an important marketing tool for many large and smaller businesses. Use of it carries important risks as well as benefits. It is important to understand and manage those risks as part of any social media strategy. This masterclass will give you a basic grounding of the key elements of social media, awareness for the potential risk-factors that may arise, including technology and platform changes, internal expectations, consumer interaction, and employee engagement. Explore:

• Understand social media basics
• Learn about different use of social media in organisations
• Explore best practices scenarios
• Mitigate potential pitfalls
• Find out about privacy and defamation risks arising from the use of the social media
• Determine intellectual property protection challenges

Registration Information

Early bird pricing- (Register and pay by 22 July 2011)
Individual pass $874 inc gst

Standard pricing-(Register and pay after 22 July 2011)
Individual pass $1,084 inc gst

For group bookings contact Lidia Misev on 03 9205 0674 or Lidia.misev@thomsonreuters.com